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Design for a Target Audience

Posted by on June 26, 2012



No matter what you’re designing, there’s nothing more important than keeping your target audience in mind. Understanding who you’re marketing to and how to best approach the process is an essential part of relaying the right message, and should never be underestimated. While it may seem difficult, there are a many simple tasks a designer can do target the right viewers. Consider all of the following tips for best results.

Choosing your Target

Defining your target market is more important than ever.   Narrowing down your target to a specific or small niche can be far more effective than trying to reach a broader market.  Not everybody will be interested in your products.  Find out who is, and market to them.

Understand  Your Audience

The statistics of your audience are essential to understand when creating a design that will speak to them. Their age, sex, location, education, technical knowledge and other traits all hold a great deal of importance for the artist, and should never be underestimated. A targeted design in San Francisco would surely be different than a design in Denver Colorado.  Designs with the Golden Gate Bridge may be replaced with Rocky a Mountain Design.  The more research you can do in order to fully analyze these aspects of your audience, the better your chances of successfully producing great returns on your marketing investments.

Choosing the Right Design

In order to accomplish your goals, you need to have a solid idea as to what will likely appeal to your target. Something dark and gloomy, for example, will not appeal to a client who is in the health-care industry. A lot of this knowledge is fundamental and will come with experience, but understanding from the very beginning what works for certain audiences and what does not is the first step towards choosing the perfect design for the audience that you are trying to reach. Look at designs by your competitors. Can you tell who their target audience is? How do their designs work?

Keep Your Team on the Same Page

If you intend to work with more than one other person, make sure everybody on your design team is on the same page, and targeting the same audience.  There’s nothing worse than a variety of individuals working on the same project with different ideas of who the audience is.  Brainstorm and create a bullet list for everybody to reference.    This should minimize frustration and reworks for the design team.

Not everybody wants or needs your products.   Find out who does,  and market to them.

Shane Burke, www.beezink.com

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